The Geographical Indication Protection is covered by Intellectual Property Law, which provides valuation and legal protection for products and services with their own identity, attributed to their geographical origin. In the Brazilian legal system, this matter is regulated by the Intellectual Property Law - LPI, which indicates the two types of IG, the indication of origin and the appellation of origin.

In Brazil, the process for granting the registration of an IG is carried out by the National Institute of Industrial Property - INPI, through normative instructions and resolutions. We can highlight the IN 95/2018, used to grant the seal of exclusivity in products and services.

From this analysis, it is clear that this addition of value to the good brings opportunities in the commercial sphere, as the increasingly demanding consumer recognizes the differentiated quality and creates confidence in the product. Besides, it brings benefits to the entrepreneur, such as increased production and market visibility. Therefore, the recognition of a GI provides companies with an alternative to face competitiveness in the current market.